Every business deserves a better transition
Our Story
Behind every company listing is someone's life's work. Years of early mornings, tough decisions, and sacrifices that families felt. Businesses that employed people, served communities, and survived challenges that would have buried weaker ventures.
But when it's time to sell, that story hits a wall.
Qualified buyers send inquiries into silence. Sellers watch months disappear into confusion. Deals that should happen simply don't. Not because the business failed, but because the system designed to help them transition is fundamentally broken.
Openfair exists to fix that.
What we witnessed (and couldn't unsee)
Before Openfair, we were inside this world. Watching deals that should have worked fall apart for reasons that had nothing to do with the business itself.
We saw buyers with real capital and serious intent get ghosted after initial outreach. Entrepreneurs who built something remarkable enter the market completely unprepared because no one told them what "ready to sell" actually means.
We watched strong deals collapse after the LOI, not from price disagreements or discovered problems, but from pure exhaustion. Due diligence that should have built confidence instead became months of miscommunication, duplicated requests, and growing distrust between parties who should have been aligned.
The pattern was everywhere: complexity rewarded over clarity, gatekeeping disguised as expertise, and owners left to navigate a process that punished them for not knowing what they were never taught.
Value wasn't lost in the businesses. It was destroyed in the transitions.
Why Fouad built this
Fouad Raji founded Openfair after years of living inside this broken system.
He watched businesses with strong fundamentals, loyal customers, and clean financials fail to sell simply because the process defeated everyone involved. He saw buyers who were qualified, funded, and ready get ignored or strung along until their interest died. He watched sellers who deserved great outcomes enter negotiations blind, without understanding what would actually matter when serious money showed up.
How we're different
Openfair combines verified data, modern technology, and real M&A experience to eliminate the friction that kills deals:
Before the market
We help sellers understand exactly what buyers and lenders need to see. Not vague advice, but specific preparation that makes businesses genuinely ready, not just listed.
During evaluation
Information is organized so qualified buyers can assess opportunities without playing detective. No guessing games. No critical gaps discovered after weeks of back and forth.
Through diligence
Structured workflows keep both sides aligned. Questions get answered once, not repeated across spreadsheets and email threads. Issues surface early when they can still be solved, not late when they become deal-breakers.
At decision time
Every recommendation comes from people who have closed transactions, not just studied them. We know where deals break because we've been in the room when it happens.
Trust doesn't come from promises. It comes from a process that actually works when pressure hits.
Our Mission & Team
Building what business transitions deserve
Openfair was founded by Fouad Raji (Co-Founder, CEO) and Saad Benryane (Co-Founder, CTO). We're building something that blends deal experience with product discipline, creating tools that feel modern but deliver outcomes that feel earned.
Our mission goes beyond transactions. We're here to preserve what people built, empower the next generation of owners, and prove that business transitions don't have to end stories. When done right, they continue them.
The business you built deserves to outlive you. The team you assembled deserves continuity. And you deserve a transition that feels like the next chapter of success, not the end of your story.